for Grindex

Update: 01.02.2021

Last week: 3 week 2022 (17.01.2022 - 23.01.2022)

Last full month: Dec 2021


BRAND PORTFOLIO PERFORMANCE

One-pager

Time period Volume Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p.
APILAC
WoW 2 483 -1.1% 54.1% -1.5 1 087 983 -2.0% 81.6% -1.1
MoM 7 842 -1.5% 45.8% -1.3 3 429 269 -1.2% 75.8% -0.8
YTD 6 545 7.4% 52.3% -6 2 871 388 37.3% 80.4% -0.4
MAT 118 060 -23.4% 55.3% -6.4 46 390 921 1.0% 80.2% -0.5
CAPSICAM
WoW 23 958 3.3% 3.5% -0.1 9 834 753 3.3% 3.7% -0.2
MoM 106 383 11.1% 4.0% 0.5 43 240 220 11.8% 4.3% 0.6
YTD 65 171 -6.0% 3.5% 0.1 26 769 946 -8.9% 3.9% -0.3
MAT 1 060 992 -19.6% 3.2% -0.2 436 350 316 -8.4% 3.5% -0.2
MILDRONATE
WoW 107 772 4.5% 21.5% -1.8 44 033 457 6.6% 18.9% -1.3
MoM 417 135 -7.8% 22.5% 0.6 162 253 267 -6.5% 19.0% 0.2
YTD 282 807 11.9% 17.0% 1.2 113 571 455 2.8% 15.1% -0.2
MAT 4 825 697 10.9% 17.3% 3.1 1 936 652 913 14.3% 15.4% 2.4
SULFARGIN
WoW 3 401 0.6% 1.0% 0 1 659 266 0.2% 1.4% 0
MoM 17 478 36.4% 1.2% 0.3 8 443 597 31.0% 1.7% 0.4
YTD 9 070 -2.4% 0.9% 0.1 4 457 744 3.4% 1.3% 0.2
MAT 163 928 -21.8% 0.8% -0.1 79 904 437 -9.2% 1.2% -0.1
VIPROSAL
WoW 28 987 6.3% 4.2% 0 11 389 020 6.0% 4.3% -0.1
MoM 137 425 -3.2% 5.2% 0 54 451 164 -0.3% 5.5% 0.2
YTD 79 087 28.1% 4.3% 1.2 31 135 605 29.5% 4.5% 1.1
MAT 1 260 852 -10.8% 3.8% 0.1 478 375 034 -2.0% 3.8% 0

WoW

Brand Volume Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p.
APILAC 2 483 -1.1% 54.1% -1.5 1 087 983 -2.0% 81.6% -1.1
CAPSICAM 23 958 3.3% 3.5% -0.1 9 834 753 3.3% 3.7% -0.2
MILDRONATE 107 772 4.5% 21.5% -1.8 44 033 457 6.6% 18.9% -1.3
SULFARGIN 3 401 0.6% 1.0% 0 1 659 266 0.2% 1.4% 0
VIPROSAL 28 987 6.3% 4.2% 0 11 389 020 6.0% 4.3% -0.1

MoM

Brand Volume Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p.
APILAC 7 842 -1.5% 45.8% -1.3 3 429 269 -1.2% 75.8% -0.8
CAPSICAM 106 383 11.1% 4.0% 0.5 43 240 220 11.8% 4.3% 0.6
MILDRONATE 417 135 -7.8% 22.5% 0.6 162 253 267 -6.5% 19.0% 0.2
SULFARGIN 17 478 36.4% 1.2% 0.3 8 443 597 31.0% 1.7% 0.4
VIPROSAL 137 425 -3.2% 5.2% 0 54 451 164 -0.3% 5.5% 0.2

YTD

Brand Volume Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p.
APILAC 6 545 7.4% 52.3% -6 2 871 388 37.3% 80.4% -0.4
CAPSICAM 65 171 -6.0% 3.5% 0.1 26 769 946 -8.9% 3.9% -0.3
MILDRONATE 282 807 11.9% 17.0% 1.2 113 571 455 2.8% 15.1% -0.2
SULFARGIN 9 070 -2.4% 0.9% 0.1 4 457 744 3.4% 1.3% 0.2
VIPROSAL 79 087 28.1% 4.3% 1.2 31 135 605 29.5% 4.5% 1.1

MAT

Brand Volume Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p.
APILAC 118 060 -23.4% 55.3% -6.4 46 390 921 1.0% 80.2% -0.5
CAPSICAM 1 060 992 -19.6% 3.2% -0.2 436 350 316 -8.4% 3.5% -0.2
MILDRONATE 4 825 697 10.9% 17.3% 3.1 1 936 652 913 14.3% 15.4% 2.4
SULFARGIN 163 928 -21.8% 0.8% -0.1 79 904 437 -9.2% 1.2% -0.1
VIPROSAL 1 260 852 -10.8% 3.8% 0.1 478 375 034 -2.0% 3.8% 0

VIPROSAL


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

MS OF COMPETITORS: NSAID MARKET

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


CAPSICAM


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "CAPSICAM"

SKU #1

## [1] "CAPSICAM UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "CAPSICAM UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "CAPSICAM"

SKU #1

## [1] "CAPSICAM UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "CAPSICAM UNGUENT FOR EXT USE 50 G #1"

MILDRONATE


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #2

## [1] "MILDRONATE CAPS 500 MG #60"

TRPS vs SALES (weekly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #2

## [1] "MILDRONATE CAPS 500 MG #60"

MS OF COMPETITORS: CARDIOLOGICAL PREPARATIONS BASED ON MELDONIUM

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


SULFARGIN


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

MS OF COMPETITORS: TREATMENT OF WOUNDS AND BURNS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


APILAC


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

TRPS vs SALES (weekly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

MS OF COMPETITORS: APILAC

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

REFERENCE

Abbreviations

WoW - Week Over Week Change = Sales of the last week / Sales of the previous week - 1

MoM - Month Over Month Change = Sales of the last full month / Sales of the previous full month - 1

YTD - Year to Date - a period of time beginning the first day of the current calendar year up to the current date

MAT - Moving Annual Total - a period, being any 12 month period ending on the last week

MS - Market Share

Data Sources:

DSM: Sales

Palomars: TRPs

MI: Fact Digital Costs

MI Estimated Costs: TV costs